The CITROËN SpaceTourer HYPHEN has bright, breezy, go-anywhere looks, opening the way for unlimited travel. As its name suggests, it creates a link between families and tribes, MPVs and SUVs, cities and wide open spaces... On board, anything becomes possible. Every tribe and every clan can step on board and enjoy an adventure without limits.
So it was only natural for CITROËN to join forces with pop group HYPHEN HYPHEN as part of its communication. A lively young group from Nice, nominated for the 2016 French music awards, HYPHEN HYPEN is becoming a key actor on the electronic pop scene.
According to Arnaud Belloni, Director of Marketing and Communication: “CITROËN has always known how to innovate, to be a pioneer and to spot talent. After meeting HYPHEN HYPHEN, the idea for a partnership came about naturally. This vibrant, offbeat group has a real graphic and musical signature. This may be a communication campaign, but one that comes straight from the heart! It’s also a way for us to pool our values of optimism, sharing and creativity.”
Boasting all the features of the standard version, the Citroën SpaceTourer Hyphen concept vehicle offers:
— a SUPERCHARGED DESIGN, protective and welcoming. It turns up the volume with an adventurous, rugged, bright color scheme that celebrates freedom and functionality.
— an INVIGORATING INTERIOR, welcoming and comfortable for every clan. It immerses passengers in a casual, colorful atmosphere in which everyone enjoys VIP treatment.
— ENHANCED MOBILITY that beckons you to travel in ultimate comfort. It provides even greater freedom in the form of a 4×4 drivetrain developed by Automobiles Dangel. It stands ready for action, at the frontier of the land of true off-road vehicles, and confirms its ability to get to the hardest-to-reach places.